Product Depth refers to number of categories within a product line.
For an example, Frito-Lay company makes a variety of chips as well as other products. The different flavors of chip (like the ones shown in the picture) shows the depth of the chip product.
DEITZ COMMENT: The term is "Product LINE Depth." Where is the picture?
For an example, Frito-Lay company makes a variety of chips as well as other products. The different flavors of chip (like the ones shown in the picture) shows the depth of the chip product.
DEITZ COMMENT: The term is "Product LINE Depth." Where is the picture?